Keri loves that energy and zest, excitement and motivation that drives one to climb a route fearlessly, run for miles with the wind at our backs, and dive deep into the ocean with the giddy anticipation of the unknown. This energy is the same fuel that feeds the creative force of an inspiring design project. This design house rallies to the call of adventure and forges new paths. If SharpEnd could bottle that force it would. Keri lives inspired existence, and her work shows it. There's no room for drudgery here.
The excitement for pushing the boundaries of the unknown drives SharpEnd to produce a final logo for its clients that represents their vision, inspiration and message.
Below are the four stages of the SharpEnd logo design journey. The process is not limited to time spent. By charging a flat-rate fee, SharpEnd allows for a free-flowing collaboration that supports an evolving design process and unbridled creativity. Please view more examples of my work here.
LOGO DESIGN PROCESS
Example: Connected Eastern Sierra
In 2016 the Town of Mammoth Lakes sought assistance in design and implementation of the Digital 395 brand. The Mammoth Lakes Broadband Task Force (MLBTF) works to educate the community of Mammoth Lakes on how to best utilize the high-capacity broadband now available. The goal was to promote understanding of how broadband utilization can cultivate opportunities for businesses, agencies, residents and visitors. MLBTF and the Town of Mammoth Lakes sought to create a graphic that communicates this value to the community of Mammoth Lakes and the Eastern Sierra Region.
The design process begins with thorough research of current trends and “looks” of the industry. It’s important to understand the framework of visual identity by examining color, layout, simplicity/complexity and trends of the client's field. The below logos are examples of the trends of the industry. In this case, broadband initiatives. The logo examples in Stage 1 were not designed by SharpEnd Designs.
Once SharpEnd has gained an understanding of the industry, and is clear on the visual diversity and constraints she will need to work within, the design process begins. SharpEnd will design five to ten logos and five to eight logos will be presented to the client. The goal is to deliver a diverse look; a range of colors, fonts and icons will be included. Below are the initial eight logos presented to the client, Connected Eastern Sierra.
Client will review logo designs. SharpEnd will discuss the various logos with the goal of understanding which logos appealed and why. New conceptual ideas may evolve through collaboration in this stage, or simple changes may be requested. SharpEnd will make changes and present revisions.
In this stage the final logo is chosen and fine-tuned. For example, there may be subtle changes in colors or fonts. The final logo is presented to the client in five, different file formats. Documentation explaining optimal use of each file is provided, and available here.