SharpEnd, in the world of rock climbing, refers to the end of the rope attached to the fearless leader. Leading a route demands bravery, route-finding, creativity, and experience.
But as with the client/designer relationship, a lead climber needs their partner. SharpEnd loves the synergetic relationship that develops from working with clients. Keri prides herself on helping clients articulate their vision and bring to life the visual identity of their business or message.
SharpEnd provides design strategy and implementation across a multitude of services – from branding and graphic design to website development.
After receiving a Bachelor's degree from the University of California at Santa Cruz, Keri spent several years traveling. Having been raised in Arizona by a single mother and professional artist, Keri has always had an affinity towards anything creative. She feels very lucky to have found a career she's perfectly suited for and inspired to be a part of. Keri gets excited just to sit down at her desk each day and create. Keri Davis divides her time between her son Soren, enjoying friends and family, and getting out to take part in all the Eastern Sierra has to offer, from climbing to skiing to running.
Magazines, Posters, Brochures, Signage, Menus, Rack Cards, Books, Invitations, Letterhead, and more.
BRANDING & IDENTITY
Logo Design, Art Direction, Concept Strategy, Signage and Collateral
Design & Development, Maintenance and Upkeep, Social Media
Planning, Creative Consulting, Art Direction and Copywriting